Launching IIFA Connex, From Styled to Screen, this edition will explore how fashion has evolved from
being a supporting element in cinema to becoming quite a defining force in storytelling, idenAty, and
global cultural influence.
Today, fashion in film is no longer limited to costume but it is a language of character, aspiration, and
emotion, influencing not only how audiences perceive cinema but also how they express themselves
in real life especially since the rise of social media.
This session of IIFA Connex will bring together the voices shaping that intersecAon to unpack how
Bollywood has consistently acted as India’s most powerful style incubator.